Twitter is the best medium on the internet for updates of a sporting event as it happens. It is easy to follow a sporting event on Twitter because you get short, instant updates as the game unfolds. While these updates aren’t the same as watching the game, it is certainly a good alternative. With that being said, following a stream of live tweets about a game does more than just update you on what is happening. By following live tweets, you can see what other people think about the game. It creates a discussion between fans, analysts and the organization about how their team is playing or why their coach should be fired.
Twitter even encourages athletic organizations to live tweet in order to connect more with their fans. When used effectively, live tweeting can keep fans updated, as well as engage them in what is happening within the team. Although Christopher Long discusses live tweeting in an academic/conference setting, he still addresses the different types of tweets that make live tweeting effective. Tweets that summarize or give an update on the game’s action represent a large portion of live tweets. The commenting tweet is also very popular in the sports world.
The commenting tweet adds a thoughtful remark that moves the conversation in the stream in a new direction. The best commenting tweets bring new insights to the ideas articulated in the lecture.
Official Twitter accounts of sports organizations or media outlets, such as US Soccer, are more likely to post tweets that summarize the events of the game. An analyst, such as Alexi Lalas, is much more likely to use commenting tweets to discuss the action as it unfolds.
Personally, I know I benefit from sports events being live tweeted, especially soccer. Because some European soccer leagues do not show games in the United States, I turn to Twitter to follow the game. Being able to tune in to those live tweets on my phone or laptop is invaluable as a fan. If I am not able to watch the game, I can still be updated and see what people have to say. Even if you are not active as a live tweeter, live tweeting benefits fans of all teams in all sports. Do you use Twitter to follow sports? What are some events you live tweet or follow live tweets for?